International Women’s Day: Female artists represent less than 10% in some key genres, new Deezer data reveals.
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- Deezer’s global streaming data shows just 4% of top 100 electronic artists are female, with only 7% in hiphop and rock
- New “Women’s Voices” initiative helps champion female musicians with exclusive Originals Sessions, curated playlists and shareable facts and data on women in the industry
Female artists represent a small proportion of the top 100 charts for electronic, hiphop and rock music. New data from global audio streaming service,Deezer, reveals that just 4% of the top 100 streamed electronic artists are women. Hiphop (7% of the top 100) and rock (also 7%) continue to fall short when it comes to gender diversity.
Deezer wants to help shine a light on the many challenges women still face in the music industry ahead of International Women’s Day. Highlighting the data* and launching our new exclusive women’s content series is part of our work to consciously support female artists. Pop is the most diverse genre on Deezer today, with 42% of the top global streamed artists being women. However, it still falls short of a 50/50 gender split.
Percentage of female artists in top 100 songs of key genres:
- Pop – 42%
- R&B – 39%
- Soul – 26%
- Alternative – 15%
- Country – 15%
- Jazz – 14%
- Classical – 11%
- Hiphop – 7%
- Rock – 7%
- Electronic – 4%
Starting from March 8th, Deezer’s users will find valuable insights in the app. This will include information around some of the issues around female representation in the music industry, plus interesting facts about female artists. Swipeable cards will reveal hard facts based on real streaming data. This includes how last year there were three times less women than men in Deezer’s top 100 songs. All of this is of course easily shareable by music fans who want to be part of this important conversation.
Across March, Deezer will launch a new “Women’s Voices” collection with Originals Sessions and curated playlists to help support female artists this International Women’s Day. The Originals Sessions lineup includes Birdy’s rendition of “A Case Of You” by Joni Mitchell and The Staves performing “Cloudbusting” by Kate Bush. LP performs “Hello” by Adele, while Fousheé gives us “Drew Barrymore” by SZA. Later in the month, Dodie will also release a special cover of “Oh, What A World” by Kacey Musgraves.
Deezer’s new “Women behind the music’” playlist series will also promote the songwriters, producers and musicians who wrote, produced or performed on international hits. Each woman will have her own playlist that features some of the most known tracks they contributed to. Meet the hugely talented artists including Tayla Parx, Julia Michaels, Diane Warren and WondaGurl who are behind your favorite tracks by Ariana Grande, Dua Lipa, BTS, Selena Gomez, Justin Bieber, Linkin Park, Aerosmith, Bon Jovi, Jay-Z, Drake and Rihanna.
Electronic music will also get a prominent place on the channel with a “100%” playlist series to champion female electronic music artists. In addition, global female stars like Celine Dion, Sia, Olivia Newton-John and Sharon Van Etten have created exclusive playlists for our high fidelity listeners. The playlists, called “HiFi Gold”, include tracks that sound supreme in FLAC quality.
Female podcast creators and hosts will also have a dedicated place on the channel. Fans can enjoy a selection of shows across a huge variety of subjects like “Therapy for Black Girls”, “Woman’s Hour” and “The Guilty Feminist.”
“We all know the diversity issues in the music industry and how much work still needs to be done. Women are not only under-paid, they’re also under-streamed, and represent less than 20% of listening in over half of our most popular genres. We want to champion female artists and give them opportunities to shine on our platform. That’s why the “Women’s Voices” collection will have a permanent home on Deezer moving forward,” said Kim Weaver, Deezer’s Head of Global Music Programming.
You can help support female artists and content creators by heading to the “Women’s Voices” Collection on Deezer from 8th March.
The top 20 most streamed international women globally of 2020 were:
- Billie Eilish
- Dua Lipa
- Lady Gaga
- Ariana Grande
- Aya Nakamura
- Tones and I
- Rihanna
- Beyoncé
- Sia
- Taylor Swift
- Doja Cat
- Ava Max
- Céline Dion
- Anitta
- Katy Perry
- Shakira
- Adele
- Lana Del Rey
- Selena Gomez
- Alicia Keys
The top 20 most streamed international tracks by women globally of 2020 were:
- Tones and I – Dance Monkey
- Dua Lipa – Don’t Start Now
- Billie Eilish – bad guy
- Doja Cat – Say So
- Dua Lipa – Physical
- Nea – Some Say
- Billie Eilish – everything i wanted
- Dua Lipa – Break My Heart
- Ava Max – Kings & Queens
- Lady Gaga – Rain On Me
- Aya Nakamura – Jolie nana
- Billie Eilish – lovely
- Lady Gaga – Stupid Love
- Aya Nakamura – 40%
- Cardi B – WAP (feat. Megan Thee Stallion)
- Anitta – Combatchy (feat. MC Rebecca)
- Ava Max – Salt
- Sia – Cheap Thrills (feat. Sean Paul)
- Ariana Grande – 7 rings
- BENEE – Supalonely
Our top 20 most streamed podcasts by female hosts and creators in 2020 were:
- Happy Mum, Happy Baby
- About Race with Reni Eddo-Lodge
- No Limits with Rebecca Jarvis
- The Receipts Podcast
- Women Like Us
- The Guilty Feminist
- My Favorite Murder with Karen Kilgariff and Georgia Hardstark
- Girls Gotta Eat
- 2 Dope Queens
- Oprah’s SuperSoul Conversations
- Encyclopedia Womannica
- Chasing Cosby
- Joyce Meyer Radio Podcast
- The High Low
- Katie Piper’s Extraordinary People
- Feminists Don’t Wear Pink
- Caliphate
- The History Chicks
- On Being with Krista Tippett
- Woman’s Hour
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What the world listened to in 2020
Deezer Billie Eilish
What does your taste in music say about you? If you’ve listened to the likes of The Weeknd and Tones and I this year – you may be surprised to discover that your kindred musical twin is a cat. Say what? Yes, it’s true. Not only did we analyze all the tunes and podcasts that got us through the year, but we also wanted to find out what our listening habits revealed about us.
Global audio streaming service, Deezer looked into the top sounds of 2020 around the world. Back by popular demand, we looked at the beats of songs we’ve jammed to the most and analyzed each user’s beats to determine a unique ‘Animal Rhythm.’ We discovered that the majority of our users are on average – feline first. Similar to a cat’s internal BPM, they prefer listening to artists and tracks that hit the sweet spot at 131-132 BPM. So if you’ve streamed our top three tracks of the year, you are definitely a cat at heart.
Read on to learn more about your “Animal Rhythm” as well as 2020’s most streamed artists, tracks, albums, podcasts, plus a few new categories including Superfans and Trendsetters. We’ve also added some fun facts that sum up the sounds of 2020.
Top track: It seems like tracks released in 2019 were still going strong this year. The now iconic ‘Dance Monkey’ by Tones and I was released in 2019 and held onto the position as our most streamed song for 2020. The same goes for chart smash-hits ‘Blinding Lights’ by The Weeknd and ‘Roses (Imanbek Remix)’ by SAINt JHN. All three also kept fans coming back for more after its release in 2019.
Top album: The Weeknd took the no.1 spot for most played international album of 2020 with ‘After Hours.’ This year also saw a flurry of brilliant new top 10 streamed album entries from Pop Smoke (‘Shoot For The Stars Aim For The Moon’), Dua Lipa (‘Future Nostalgia’) and Lady Gaga (‘Chromatica’).
Top artist: J Balvin can rest easy. For the third year in a row, the Colombian superstar held his spot as the #1 most streamed international artist. The Weeknd was not far behind as #2, followed by Dua Lipa at #3 and Bad Bunny at #4.
Top female artist: Dua Lipa stole the crown from last year’s winner Ariana Grande. Billie Eilish and Lady Gaga made it into the top 3, while Latin music showed its growing popularity with Karol G and Anitta in our top 10.
Top Trendsetter: Although The Weeknd missed out as the top global artist and top male artist, he did nab the #1 spot as a Trendsetter. The #2 spot this time went to J Balvin. Deezer defines a “trendsetter” as an artist who has fans that are ahead of the curve, listening to an artist as soon as a track or album is released.
Biggest superfans: We’re raising our glasses to all the superfans out there – the top users who streamed their favorite artist the most. When we looked at artists ranked by the number of superfans Eminem topped the list. He was closely followed by K-pop superstars BTS. Classic 60s and 70s bands The Beatles and Queen made up the top 10, while Shakira and Beyoncé also had the most loyal streamers. Fun fact – the average age of a superfan is 31 years old!
Animal Rhythm: When we looked at the average musical BPM around the world, cats clawed their way to the top of the animal kingdom with a BPM of 131-132. The giraffe wasn’t far behind coming in at #2 with a BPM (140-149) and the dog hitting the #3 spot at (127-128). However, regionally cats played second fiddle to the giraffe which took the #1 spot in countries including: Mexico, Brazil, Argentina, and Guatemala.
Top podcast: The most played podcasts show what a rollercoaster of a year this has been. The lockdown meant we regularly turned to updates with ‘Global News Podcast’ and inspiration with ‘TED Talks Daily.’ But throughout it all, we still needed a good laugh. The likes of top charting ‘Call Her Daddy’ and ‘Sh**ged Married Annoyed’ meant comedy reigned supreme as our most streamed podcast genre. It beat True Crime, which kept the world gripped with shows like ‘Casefile True Crime’ and Crime Junkie’.
“This is the year of home confinement and social distancing. Streaming helped many people cope and it may be telling that the top 10 tracks this year are all international, dancey and positive. We also saw some interesting trends, with 40% of our top 20 international albums made by black artists, compared to a quarter the year before. And our top 10 streamed international acts were equally split between genders this year. Music has always reflected the underlying dynamics of our society and 2020 is no different. I can’t wait to see what 2021 brings,” said Frédéric Antelme, Deezer’s VP of Content and Productions.
In order to help you find all the sounds of 2020 in one place, our editors have created a special ‘Best of 2020’ channel. Here you’ll find all the top streamed tunes, and artists of the year. You’ll also find personal playlists from our editors that define what 2020 meant for each of them.
The ‘Best of 2020’ channel will be live on the morning of December 2nd, along with what you’ve been waiting for all year long – #MyDeezerYear. You’ll be able to see your personal top charts to rediscover what you listened to the most. You can head to the mobile app, log into your account and find all the tunes, artists and podcasts that you’ve had on repeat in 2020. Send to your friends in shareable cards, while also revealing your ‘Animal Rhythm.’
Watch our special #MyDeezerYear video to find out more!
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Top 10 international artists
1. J Balvin
2. The Weeknd
3. Bad Bunny
4. Dua Lipa
5. Billie Eilish
6. Lady Gaga
7. Anitta
8. Eminem
9. Ed Sheeran
10. Ariana Grande
Top 10 international female artists
1. Dua Lipa
2. Billie Eilish
3. Lady Gaga
4. Anitta
5. Ariana Grande
6. Rihanna
7. Sia
8. Beyoncé
9. Nicki Minaj
10. Karol G
Top 10 international male artists
1. J Balvin
2. The Weeknd
3. Bad Bunny
4. Eminem
5. Ed Sheeran
6. Queen
7. Ozuna
8. Justin Bieber
9. Daddy Yankee
10. Drake
Top 10 international tracks
1. Dance Monkey – Tones and I
2. Blinding Lights – The Weeknd
3. Roses (Imanbek Remix) – SAINt JHN
4. Don’t Start Now – Dua Lipa
5. Tusa – Karol G, Nicki Minaj
6. Ride It – Regard
7. The Box – Roddy Ricch
8. bad guy – Billie Eilish
9. RITMO (Bad Boys For Life) – Black Eyed Peas, J Balvin
10. Say So – Doja Cat
Top 10 international albums
1. After Hours – The Weeknd
2. WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? – Billie Eilish
3. The Kids Are Coming – Tones and I
4. Shoot For The Stars Aim For The Moon – Pop Smoke
5. Please Excuse Me For Being Antisocial – Roddy Ricch
6. Hot Pink – Doja Cat
7. Fine Line – Harry Styles
8. Future Nostalgia – Dua Lipa
9. Chromatica – Lady Gaga
10. Music To Be Murdered By – Eminem
Top 10 English speaking podcasts
1. The Joe Rogan Experience
2. TED Talks Daily
3. Sh**ged Married Annoyed
4. No Such Thing As A Fish
5. That Peter Crouch Podcast
6. Crime Junkie
7. Global News Podcast
8. Casefile True Crime
9. Stuff You Should Know
10. Call Her Daddy
Artists with the most Trendsetting fans
1. The Weeknd
2. J Balvin
3. Os Barões Da Pisadinha
4. Lady Gaga
5. Justin Bieber
6. Ninho
7. Henrique & Juliano
8. Zé Neto & Cristiano
9. Marília Mendonça
10. Maes
Artists with the most Superfans
1. Eminem
2. BTS
3. Beyoncé
4. Queen
5. The Beatles
6. David Guetta
7. Maroon 5
8. AC/DC
9. Shakira
10. Justin Bieber